The first Customer Centric Index survey was developed in 2007 by Customer Carewords. Since then, more than 400,000 people have completed the survey in over 30 languages and countries.


The following organizations have used the Customer Centric Index for their intranet:

Alfa Laval, Astra Zeneca, Boots, City of Ottawa, Microsoft, US Federal Reserve Board, UK Land Registry, UK Ministry of Justice, Norges Bank, Pfizer Sweden, Port of Antwerp, PwC Norway, Scania, Tetra Pak, University of Hertfordshire, Vodafone UK.

Public websites

The following organizations have used the Customer Centric Index for their public websites.


The online version of the Customer Centric Index is developed in partnership with Customer Carewords and Digital Optimizers.

Gerry McGovern
Gerry is the founder and CEO of Customer Carewords. He is widely regarded as the worldwide authority on increasing web satisfaction by managing customer tasks. Gerry has spoken, written and consulted extensively on web content management issues since 1994. His latest book, The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online, was published in 2010 by A & C Black. Visit website

Guy Stratermans
As a specialist in web analytics, conversion optimization and customer relationship management, Guy helps large organizations with becoming more customer centric. He is the founder of Digital Optimizers, a company which focuses on optimizing the owned media channels of it’s clients. Visit website


If you want support in improving the experience of your customers, please contact us directly, or you can get in touch with one of our partners.